About the SADC Sugar Digest

IMG_5684The Sugar Digest is published annually, caters to and for the Southern African sugar industry and is available online as well as in printed format distributed to sugar growers and sugar millers in the region. Coverage includes interviews with growers, articles from sugar milling companies, reports from the International Sugar Organisation, topical news and articles on unfolding scenarios in the region. In the most recent edition as an example looks at the changing trend of sugar marketing and the importance of regional and domestic markets as the EU undergoes changes.

The focus on the sugar industry in Southern Africa and its growth and investment opportunities means that new projects are also covered. Supply and demand fundamentals of sugar bode well for the region with the projected world consumption being higher than production.

The major sugar milling companies in the region are Illovo Sugar Limited (Africa’s largest sugar producer), Tongaat Hulett Sugar and RCL FOODS. You will find a map in each edition of the Digest along with ownership of the sugar mills in the region.

The Digest enjoys support from leading contributors including top journalists, scientists, researchers, and experts at leading organisations such as the South African Cane Growers Association, the South African Sugar Cane Research Institute, and the International Sugar Organisation.

The targeted distribution is to sugarcane growers and sugar milling companies and includes direct postage to a well-developed database over many years, courier, and with the support of sugar industry organisations.
The Digest takes commercial advertising because it is an exceptional profile the goods and services to the sugar sector. The Digest prides itself on content integrity and as such has a high percentage of editorial.

Sugar Digest 2017
The 2017 Digest marks the third successful annual title which continues to receive much acclaim for its excellent content to its niche and targeted audience. It you are in the business of sugar, as a supplier of goods and or servies to the sugar sector in southern Africa, then you will find the Digest the only publication to be in.

Sugar Digest 2018
The 2018 Sugar Digest deadline is 10 August 2017, is published and distributed in November 2017 which then serves as the 2018 edition. View the rate card for details and contact the agent.

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Where to find the
SADC Sugar Digest

The SADC Sugar Digest is distributed directly to a niche target audience that is the sugar industry in southern Africa including to the sugarcane growers and the leading sugar milling companies.

Pre-published copies are sold on order and post publishing there is a limited number available. The 2014 edition is available electronically free of charge.

Who are our readers?

  • Producers
  • Sugar milling companies
  • Sugar mill management
  • Grower associations and leadership

Digest Distribution

The Sugar Digest is distributed directly to a niche target audience in the Southern African sugar industry to sugarcane growers, sugar mills, sugar milling companies, sugar industry leadership and sugar organisations and associations.

The well managed directed controlled free distribution enjoys the support of sugar industry organisations.

SADC Digest Writers 2017

NOMPUMELELO MAGWAZA-KUNENE

a journalist who has worked across a number of newspaper titles in South Africa including The Mercury, The Star, Business Report, Sunday Times and Business Day. Nompumelelo has covered stories in the agricultural, retail, food , ports and industrial sector among others.

ANDREW COCHRANE

Project Manager on two EU projects at Maragra Açúcar, Mozambique. He has worked in rural and agricultural development, commercial agriculture and agri-business in South Africa, Tanzania and Mozambique for more than 25 years.

tichaonaTICHAONA KUREWA

Zimbabwe based journalist and for this edition interviewed a Zimbabwean sugarcane grower. Tichaona has a Bachelor of Arts Degree in Media Studies and a Diploma in Public Relations. Currently he is studying a Post Graduate Diploma in Media and Society.

meghanMEGHAN KING

a Research Economist at CANEGROWERS and has a Master of Science in Geography, with a specialisation in economic geography. Meghan enjoys being part of a team in fi nding sustainable solutions. The agricultural sector faces challenges in terms of gender equity and Meghan believes that it’s important to highlight gender-based challenges as well as success stories of women.

carolynCAROLYN BAKER

the Director at the South African Sugarcane Research Institute and holds a BSc in Botany and Zoology, a BSc Honours and MSc in Zoology and a PhD all from the University of KwaZulu-Natal. Her 20 year academic career at the university culminated in her leading the School of Life and Environmental Sciences.

lindsayLINDSAY JOLLY

a senior economist with the International Sugar Organisation where he’s responsible for economic and policy analysis of the world sweeteners, fuel ethanol and molasses markets.

SADC Digest Writers 2016

joseJOSÉ ORIVE

The Executive Director of the International Sugar Organization and has over 25 years’ experience in the sugar sector. A lawyer by profession, he has been involved in various areas of international trade, combining government service with diverse positions in private industry.

daveDAVE MEADOWS

A Chemical Engineer with 27 years’ experience in the sugar industry. He is Technology Director of Tongaat Hulett, responsible for capital projects and operational optimisation at the company’s 14 sugar and starch/glucose factories in southern Africa. He is a contributing author to two books on sugar technology and engineering.

lindsayLINDSAY JOLLY

A senior economist with the International Sugar Organisation where he’s responsible for economic and policy analysis of the world sweeteners, fuel ethanol and molasses markets. He has wide experience in economic research into primary commodity markets, having previously been employed at the Food and Agriculture Organisation of the United Nations in Italy.

carolynCAROLYN BAKER

The Director at the South African Sugarcane Research Institute and holds a BSc in Botany and Zoology, a BSc Honours and MSc in Zoology and a PhD all from the University of KwaZulu-Natal. Her 20-year academic career at the university culminated in her leading the School of Life and Environmental Sciences.

marilynMARILYN GOVENDER

A Master Degree in Hydrology from the University of KwaZulu-Natal and a Doctorate in Natural Science from the University of the Witwatersrand. Marilyn is the Natural Resources Manager at the South African Sugar Association responsible for policy and strategic communication focusing on natural resources, environment and renewable energy.

virginiaVIRGINIA HORSLEY

The Tongaat Hulett Communication Offi cer and holds a BComm Degree in Marketing and Management from the University of KwaZulu-Natal. Her role at Tongaat Hulett is complimented by over 10 years’ experience in a broad spectrum of communication disciplines.

SADC Digest Writers 2014

danieDANIE JORDAAN
Danie is the secretary of the SADC Technical Committee on Sugar a position he has held since 2004. He holds business economics degrees from Stellenbosch and UNISA. He spent 30 years with the Department of Trade and Industry in South Africa and thereafter was Chairperson of the Board on Tariffs and Trade for 4 years. He is an independent consultant in international trade and represents the Business sector in various NEDLAC bodies.

KendraKENDRA STOFFBERG
Kendra holds a BA Honours in Politics and International Relations from Rhodes University and a Masters’ degree in International Relations from the University of Cape Town. She joined SASA’s International Affairs Department from her most recent position as Political Analyst at Oakbrook Holdings, an investment house with a focus on Sub-Saharan Africa.

LindsayLINDSAY JOLLY
Lindsay is a senior economist with the International Sugar Organisation where he is responsible for economic and policy analysis of the world sweeteners, fuel ethanol and molasses markets. Lindsay has a wide experience in economic research into primary commodity markets, having previously been employed at the Australian Bureau of Agricultural and Resource Economics, and the Food and Agriculture Organisation of the United Nations in Italy.

CarolynCAROLYN BAKER
Carolyn is the Director at the South African Sugarcane Research Institute, a position she has held since 2009. She holds a BSc in Botany and Zoology, a BSc Honours and MSc in Zoology and a PhD all from the University of KwaZulu-Natal. Her 20-year academic career at the university culminated in her leading the School of Life and Environmental Sciences. Since her appointment at SASRI in 2001, Carolyn has held the positions of Scientific Liaison Manager, Knowledge Manager and Business Manager, all of which laid a solid foundation for an astute understanding of the vital role of agricultural research in the South African sugar industry.

JoyceJOYCE LETSWALO
Joyce is the Policy Liaison Manager at the South African Sugar Association and holds a Bachelor in Agricultural Management and Honours in Agricultural Economics degrees from the University of the North and a Master’s degree in International Law and Economics at the World Trade Institute of the University of Bern, Switzerland. Her areas of interest in international trade are tariffs and non-tariff barriers. Joyce was formerly the Deputy Director for International Trade in the Department of Agriculture, Forestry and Fisheries.

MarilynMARILYN GOVENDER
Marilyn holds a Master Degree in Hydrology from the University of KwaZulu-Natal and a Doctorate in Natural Science from the University of the Witwatersrand. Marilyn is the Natural Resources Manager at the South African Sugar Association and responsible for policy, stakeholder engagement and strategic communication focusing on natural resources, environment and renewable energy. Her role at SASA is complemented by 10 years of research experience acquired while employed by the CSIR, Division of Natural Resources and Environment.